Achieving adequate returns on growing BEV portfolios will be a major challenge for automakers, Clark says. The auto industry is known for thin margins, and though some established companies generate operating margins as high as 10%-12% on traditional vehicle sales, it will be tough to earn those returns as alternative fuel vehicles are rolled out.

RELS (Remote Expert Live Support) enables our Technical Service Centre to support Volkswagen Group’s innovative new vehicles with industry-leading customer service, reliability and safety. We believe it will be a major driver to transform the way we service and maintain the millions of new Volkswagen Group vehicles that will hit in the road the next few years. And we value Adhere's partnership and the power of the Adhere platform in making this a reality.

Following a hugely successful trial (that saved customers a year of downtime – equal to almost £250,000 – with repair efficiency up by 93 per cent and a reduction of over 2.5 tonnes of CO2), we have decided to invest in the augmented reality technology to allow us to support our world class technicians and valued customers alike. As part of our Working With You promise, we are committed to keeping customer vehicles on the road and minimising downtime – this technology provides the perfect solution by reducing the time a van spends in the workshop as well as improving the sustainability of our technical support operation.

Tech Live Look is the kind of digital innovation Porsche values because it raises the quality of the customer experience. By solving issues faster, our dealer partners can get their customers back into cars with less disruption. And our overall service quality increases as we share expertise more efficiently between our experts and dealer technicians.

Tech Live Look has gained a new level of significance for us in the current situation. It accelerates the service on the vehicle and, most importantly, helps ensure customers’ mobility at a critical time.